Dating Coach Helps Men Meet Potential Mates

NEW YORK - AUGUST 01: A client (L) of Manhattan dating coach Chris Luna chats with women in a nightclub after a confidence-building class August 1, 2009 in New York City. Luna, who hails from California, has been running his coaching service in New York called "Craft of Charisma" since last year, offering students from varied backgrounds help in being comfortable meeting members of the opposite sex. People come to Luna with everything from mild difficulty in dating to profound social anxiety, and Luna uses techniques of confidence-building and reading reactions to instill greater confidence in them. Luna offers small-group coaching and then puts his students immediately to the test, taking them to a Manhattan nightclub where they try their newly-learned techniques. Dating coaches are widely seen as growing in popularity in recent years, as Americans try to navigate the complicated world of 21st century dating. (Photo by Chris Hondros/Getty Images)