COUNTRY NATURAL BEEF ORGANIZATION URGES RANCHERS TO RAISE LEANER BEEF

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Event Date(s): 08/27/1988 | Event Location(s): Oregon;Vancouver;Amarillo;Washington;Texas | Description: COUNTRY NATURAL BEEF ORGANIZATION URGES RANCHERS TO RAISE LEANER BEEF CLOSEUP OF COWBOY BOOTS SEEN. LOW SHOT OF OREGON RANCHER FOREMAN; A MEMBER OF COUNTRY NATURAL BEEF (CNB); STANDING IN SUPERMARKET SEEN. VARIOUS SHOTS OF FOREMAN & HIS WIFE MARY OFFERING BEEF SAMPLES TO CUSTOMERS & ASKING FOR THEIR OPINIONS SEEN. BEEF SAMPLE ON TOOTHPICK SEEN. WOMAN TASTES BEEF. BEEF COOKS IN PAN. FOREMAN GIVES OUT BROCHURE. MAN SELECTS BEEF PACKAGE IN REFRIGERATOR CASE. CATTLE STAND IN CORRAL. IN OUTDOOR INTERVIEW OREGON RANCHER HATFIELD SAYS CNB IS TRYING TO GET A GROUP OF RANCHERS TOGETHER TO SUPPLY THE QUALITY BEEF CONSUMERS WANT YEAR-ROUND. HATFIELD & HIS WIFE CONNIE WATCH CATTLE AT RANCH. PICKUP PULLS UP TO FARM BUILDINGS. RANCHERS ENTER BARN FOR CNB MEETING & SIT ON HAY. ANOTHER STANDS BEFORE SIGN WITH CNB LOGO. HE CALLS THE MEETING TO ORDER. RANCHERS PRAY AT MEETING. CATTLE ARE GIVEN FEED. FEED TRUCK MOVES PAST CORRAL. MACHINE DUMPS FEED. COWS EAT FEED FROM BIN. OVERHEAD-PANNING SHOT OF CATTLE SEEN. BUTCHER CUTS BEEF. TRIMMED FAT PIECES SEEN. BUTCHER WAKEFIELD CUTS BEEF & SAYS IN VO & INTERVIEW CNB IS LEAN & NATURAL. CATTLE SEEN. AT ANNUAL LIVESTOCK INDUSTRY CONFERENCE IN AMARILLO HATFIELD STANDS NEXT TO PROJECTOR SCREEN & ANNOUNCES HE REPRESENTS AN ASSOCIATION OF 10-THOUSAND OREGON FARMERS. OVERHEAD SHOT OF CONGRESS & SIGN SEEN. IN SPEECH CONNIE HATFIELD SAYS IF CONSUMERS DONT WANT IT; DONT PRODUCE IT. IN INTERVIEW TEXAS A &MS CROSS SAYS RANCHERS ARE RESPONDING ON A SMALL SCALE TO CONSUMER DEMAND. WORKERS PACKAGE BEEF & PLACE CNB STICKERS ON PACKAGES. IN INTERVIEW SUPERMARKET OWNER BALLEW SAYS CUSTOMERS LIKE THE CNB PRODUCT. WORKER STOCKS REFRIGERATOR CASE WITH MEAT. SHOPPER & CNB PACKAGE SEEN. 88H0332 CS TA; UNABLE TO VERIFY ALL IDS Producers: NBC